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So last night I received a response form the BBC to my complaint I submitted on the 25th July (for copy of my complaint click here), to give them credit they did, as they promised, get back to me within two weeks. Sadly the efficiency of their complaints process was not matched in any way by its effectiveness, well not as a complaining viewer, I’m sure it serves an a** covering purpose beautifully.

Anyway here is their response, I am going to reply using the case number, I am not going to just sit back and accept this generic drivel they have responded with.  If you have any views you think should be highlighted please comment on the blog or on facebook.  I can’t promise to add everything in as the complaints procedure limits the number of words I can submit. Alternatively submit your own complaint, the link is below:

Dear Miss Marsh

Reference [removed]

Thanks for contacting us regarding ‘Food Factory’.

I understand that you felt that the pet food section was ill informed.

I appreciate that you would like the BBC to read Tom Lonsdale’s “Raw Meaty Bones” book and feature these details.

It is not always possible or practical to reflect all the different opinions on a subject within individual programmes. Editors are charged to ensure that over a reasonable period they reflect the range of significant views, opinions and trends in their subject area. The BBC does not seek to denigrate any view, nor to promote any view. It seeks rather to identify all significant views, and to test them rigorously and fairly on behalf of the audience. Among other evidence, audience research indicates widespread confidence in the impartiality of the BBC’s reporting. 

The BBC is prohibited from the terms of its Charter from advertising. Specifically we are not permitted to accept income or benefit financially by promoting the goods of outside companies.

Guests who contribute to our programmes are engaged by us not to promote their products, but to talk about themselves and their work. 

I’d like to assure you that I’ve registered your concerns on our audience log. This is a daily report of audience feedback that’s made available to many BBC staff, including members of the BBC Executive Board, programme makers, channel controllers and other senior managers. 

The audience logs are seen as important documents that can help shape decisions about future programming and content.

 Thanks again for taking the time to contact us.

Kind Regards

Marie-Therese Gibson

BBC Complaints

www.bbc.co.uk/complaints 

NB This is sent from an outgoing account only which is not monitored. You cannot reply to this email address but if necessary please contact us via our webform quoting any case number we provided.”

As always I leave you with a photo of Ted, this is how helpful he found the BBC’s response:

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